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Competitive Advantages

Marketing Machine

GG Homes acquires 1,300+ off-market seller leads monthly through proprietary digital marketing technology & methods.

In-House Team

Fund partners represent acquisition, construction, design, permitting, and property management.

Efficient Design

Stacked unit floor plans allow for fast permitting and maximize allowable density and return potential of each project.

Pressure Relief Valve

Years of market experience have created multiple exit options for each project, all profitable for the fund.

Marketing Machine

Proven Lead Generation at Scale

GG Homes runs an efficient $500k/mo marketing & lead generation budget, generating 1,300+ off-market seller leads per month.

  • PPC

    83 Deals

  • Cold Outreach

    82 Deals

  • Television

    73 Deals

  • Direct Mail

    36 Deals

  • Agent Relationships

    15 Deals

2023 YTD results, 3.92x Return on Ad Spend (ROAS)

In-House Team

All Core Competencies Covered

GS Capital Fund I partners represent leaders from firms covering all phases of development, bringing all development operations in-house and reducing cost & time substantially.

Acquisitions
Construction
Prop. Mngmt
Accounting
Technology
Architecture
Engineering
Acquisitions
Construction
Prop. Mngmt
Accounting
Technology
Architecture
Engineering
Based off:
Efficient Design

High-Efficiency Volume Based Building

This floor plan packs four complete apartments into a single efficient footprint. By stacking up three of these identical layouts, a three-story building yields 12 high-quality rental units while maximizing land usage.

Accelerated Permitting
Stacked plans cut the drafting, engineering and permit process by nearly half the time.
Maximum Density Usage
These plans make the most of the allowable density limits, meaning more units per square foot of land.
Pressure Relief Valve

Multiple Profitable Exit Opportunities

If, for any reason, our portfolio is overloaded, multiple exit strategies will all generate profit:

Completed Projects - Sell or hold for rent
Entitled land - Sell with approved plans for development
Wholesale - Everything else

Additional Earning Potential

The recently passed AB 1033 allows for the sale of ADUs as condominiums, separate from the primary dwelling, creating a low-risk/high-reward way for homeowners to increase their earning potential. Homeowners who choose to invest in ADU construction, now have the option for full conveyance or to collect ongoing rental fees. We expect this attractive, high-return opportunity to be a primary exit strategy.

Profitable Outflow

01
GG Homes: Top San Diego Homebuyer.
02
Success based on systems, personnel with $6M annual marketing outflow.
03
Dominance in direct to seller marketing via TV, PPC, Mail, SEO
04
Over 300 Fix & Flip projects and 25-50 developments annually.
05
Complementary businesses: property management, large real estate team, marketing agency.
06
Seamless integration for economies of scale and market strength.